Three mobile units available in KCBB for collecting blood from donors in there places. In 2010 mobile units collected 6719 blood units. This was exactly what the Blood Bank did in Kuwait over the past few years and as the Blood Bank donor recruitment activities escalated more interest and awareness about blood donation increased.
This has helped KCBB increase their voluntary blood donors’ base. The starting point of this activity was initiated with the launch of the “Sweet Hearts” campaign by the end of 2006 that was created by a voluntary team. With its help KCBB was able to completely eliminate paid blood donating in Kuwait.